By Katharina Grieß
ISBN-10: 3656481377
ISBN-13: 9783656481379
Die Frage ist additionally, wie die Werbung versucht uns zu beeinflussen und mit welchen Mitteln ihr dieses gelingt.
In dieser Hausarbeit geht es mir gezielt darum, herauszustellen, wie Frauen in der Werbung dargestellt werden, welche Stereotype vorherrschen und welche Rück-schlüsse sich daraus auf die Gesellschaft ziehen lassen. Dafür werde ich zunächst die Geschichte der Werbung seit Ende des 19.Jahrhundert bis heute mit Hilfe einiger ausgewählter Beispiele näher beleuchten.
Anschließend soll die Frage geklärt werden, inwieweit sich Frauen tatsächlich durch die Darstellungsformen der Werbemodels in ihrem Körpergefühl, Selbstbewusstsein und Lebensstil beeinflussen lassen.
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Die Rolle der Frau in Werbung und Gesellschaft (German Edition) by Katharina Grieß
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